Sporting events are those occurrences related to sports. The most common sporting occurrences are multi-sport events which happen over multiple days and highlights competitions in many sports. The most popular multi-sport event is the Olympic Games.
In the modern time, multi-sport events have become popular in various regions and most of them have the same structure as the Olympics. Games are held over several days in a host city and athletes and teams are awarded gold, silver or bronze medals respectively for the first, second or third place.
The first Olympics have been held in 776 BC and they have been the precursor of the Modern Olympic games. Several games have been held in Europe during the Classical Era (Panhellenic Games and Roman Games) and during the Middle Ages.
Until the early 20th century, most of the multi-sport events were exclusively for males. However, during the 20th century, these have started including women.
To define what sports event management is, it is necessary to outline the meaning of event management.
Event management is the application of project management to the creation and the development of occurrences such as festivals, conferences, meeting and sporting events.
During the organisation of a sports event is vital to recognise the target audience, study the complexities of the brand, understand the event concept and planning the logistic. After the event, it is necessary to run an analysis to understand the event ROI.
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