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Sensory Marketing

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Details
  • Edition: 1st
  • Author: Krishna, Aradhna
  • ISBN: 9781135429966
  • Print ISBN: 9781841698892
  • Publisher: Taylor and Francis
  • Publication Year: 2011
  • Pages: 427
  • Ebook format: PDF
Description
What is sensory marketing and why is it interesting and also important? Krishna defines it as 'marketing that engages the consumers' senses and affects their behaviors.'
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