For any company, business, enterprise or agency, both marketing and sales are extremely important and can be the difference between success and failure. However, sales and marketing are both different concepts that are often grouped together, so let us explain the difference.
Sales refers to the need to close a sale, get an agreement signed or ultimately, do whatever it takes to sell the product or service you are selling. How effective you are at this particular job role depends on your sales technique and sales strategy. A sales strategy is concerned with each individual buyer, and what it takes for each individual buyer to make a transaction. People working in sales are often set targets they have to meet and are given commission incentives to sell the company’s product.
Marketing relates to understanding customer needs, influencing customer perceptions and identifying how a company can capitalise on what they have discovered. Essentially, marketing is getting a product or service out there, in order to make the sale of it much easier. Put it this way, you’re not going to buy something you’ve never heard of, are you? Those working in marketing aim to build a brand, recognise their target audience and appeal to those who perhaps need it or want it most. If a marketing strategy is put in place before a sales strategy, the product or service that has been marketed should sell much faster due to a wider audience already being convinced.
Did you know here at Kortext we have over 500,000 ebooks in our digital library? Search by author, title or topic to locate the sources you need. Enjoy reading, with us here at Kortext.