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Principles and Practice of Marketing

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  • Edition: 8th
  • Author: Jobber, David /Ellis-Chadwick, Fiona
  • ISBN: 9780077174156
  • Print ISBN: 9780077174149
  • Publisher: McGraw-Hill
  • Publication Year: 2016
  • Pages: 844
  • Ebook format: PDF
The fully updated eighth edition of Principles and Practice of Marketing continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context and latest developments taking place within marketing. A stimulating range of new resources and real world examples help to bring marketing to life.


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