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International Business

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  • Edition: 2nd
  • Author: Johnson, Debra/Turner, Colin
  • ISBN: 9781135175726
  • Print ISBN: 9780415437646
  • Publisher: Taylor and Francis
  • Publication Year: 2010
  • Pages: 525
  • Ebook format: PDF
This new edition of International Business examines the impact of globalization on key aspects of the business environment. It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business.International Business offers a holistic examination of the processes that influence the evolution of strategy in the modern global economy. It is divided into three sections:• impact of globalization: how globalization has driven the processes of regional integration and the emergence of transnational governance structures• environmental drivers: how international strategy is shaped and the emergence of internationalized businesses• resource issues: how resources can determine success in the global economy or impede firm evolution.Featuring a wealth of new case studies, updated pedagogy and a fresh new design, this new textbook will prove essential reading for all those studying international business.A companion website provides additional material for lecturers and students alike:


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