International Business

Price: £56.39
Details
  • Edition: 2nd, Revised.
  • Author: Johnson, Debra /Turner, Colin
  • ISBN: 9781135175726
  • Print ISBN: 9780415437646
  • Publisher: Taylor and Francis
  • Publication Year: 2010
  • Pages: 525
  • Digital Format: PDF
Description

This new edition of International Business examines the impact of globalization on key aspects of the business environment. It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business.

International Business offers a holistic examination of the processes that influence the evolution of strategy in the modern global economy. It is divided into three sections:

  • impact of globalization: how globalization has driven the processes of regional integration and the emergence of transnational governance structures
  • environmental drivers: how international strategy is shaped and the emergence of internationalized businesses
  • resource issues: how resources can determine success in the global economy or impede firm evolution.

Featuring a wealth of new case studies, updated pedagogy and a fresh new design, this new textbook will prove essential reading for all those studying international business.

A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415437646.

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