The term ‘industrial art’ refers to an educational program which aims at the production of wooden or metal objects with different tools. Usually, this discipline is taught during the high school with the aim to teach students how to generate solutions for challenges of small-scale project management.
‘Commercial art’ refers to the process of creating services which have commercial purposes, above all advertising. The discipline adopts different platforms to promote products, services and ideas.
Commercial artists have the ability to organise information and knowledge of fine arts, media and visualisation to attract the audience interest. The common aspects commercial artists focus on are the attention to details, the ability to communicate efficiently, the use of fine art, the ability to use graphic design and editing programs, marketing and advertising skills, coordination skills and animation skills.
Usually, commercial art includes different art techniques such as commercial character design, illustration, industrial design, graphic design, photography, television commercials, motion graphic design, music videos, computer art, animation, fashion designer, decorative art and ornamental art.
The term ‘industrial design’ relates to a process of designing products which are manufactured through techniques of mass production. In this context, the design process is separated from the manufacturing one. Therefore, the creative part takes place before the manufacturing part which consists only of repeated actions. Designers who are working in this field have the aim to design solutions for problems of form, usability, marketing and sales.
‘Commercial design’ is a discipline which involves the development of spaces for business purposes. The aim of this discipline is to add value to buildings and make them more attractive to customers as they can spend more time there. As well as this, commercial design has also the purpose to establish and enhance a specific corporate image.
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