The term illustration relates to the decoration, interpretation or visual explanation of a text or concept. Illustrations usually appear on published media such as posters, books, magazines, flyers, animations, video games and film.
Nowadays, artists create illustrations by using different techniques such as drawing, painting, printmaking, digital design, montage, collage, multimedia, and 3D modelling. Depending on the illustrator aim, illustrations can be expressive, stylised, realistic or highly technical. As well as this, illustrations can cover specific areas so as there can be architectural illustration, archaeological illustration, botanical illustration, concept art, fashion illustration, information graphics, technical illustration, medical illustration, narrative illustration, picture books and scientific illustration.
Considering the art sector, illustrations are usually perceived as less important than fine art or graphic design. Nevertheless, nowadays, with the development of graphic novels and the video games industry, illustrations are becoming a valuable art form, able to engage a global market.
Commercial art is the art of originating creative services for commercial purposes, above all advertising. Different are the channels used by commercial art to promote services, products and ideas, including posters, magazines and newspapers. To produce successful commercial artworks, commercial artists need to organise information and knowledge of fine art, visualisation and media.
Commercial art includes different subcategories such as commercial character design, illustration, industrial design, graphic design, motion graphic design, photography, music videos, television commercials, animation, computer art, fashion design, decorative, and ornamental.
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