The term ‘graphic design’ refers to the process of visual communication and problem-solving which adopt typography, photography and illustration techniques. This discipline is a branch of visual communication and communication design.
Individuals who create graphic design works are known as graphic designers and use symbols, images and texts to create a visual representation of ideas and messages.
Graphic design is applied to everything visual and nowadays it is mostly used to sell a product or idea. In the entertainment industry, graphic design is used to create decorations, sceneries and visual storytelling. Furthermore, the discipline originates presentations of facts and information in journal and newspapers.
In the creation of a graphic design process, graphic designers can adopt both digital and print tools. However, with the development of digital, computers are always more used in the creative process as laptops allow designers to quickly generate ideas, as well as be more precise and focused on details.
As well as being creative, graphic designers must have communication skills. Indeed, the most important parts of the graphic design process are to communicate with the clients to understand their needs, and to present the idea and outcome at the end of the project.
Finally, graphic design is based on five design principles which are balance, hierarchy, contrast, repetition and alignment.
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