Digitalisation is the process of converting data and information into a digital format. The result of this conversion is an object, image, video or document that is generated by a series of numbers. Also, this result is called digital representation. This process has affected people’s lifestyle and a new type of culture has been spread.
With the term digital lifestyle, people indicate all the actions which are accomplished in a digital world. Nowadays, people use the Internet for multiple reasons which can include digital banking, purchase goods and services online, socialise with people around the world, communicate and research. As well as this, digital lifestyle indicates all the changes originated with the emergence of new technologies.
Digital lifestyle can be seen both in a positive and negative way. Indeed, with the digital development, the human mobility and the productivity has improved. However, it has decreased the humans' relationships as individuals never really disconnect from their digital devices.
As well as this, digital lifestyle has changed the ways people work. Indeed, nowadays, intelligent processes are at the base of companies which use digital technologies to identify opportunities and plan changes based on the market trend. This transformation is known as digital transformation.
Digital transformation has its own features. Firstly, it is focused on the customer experience as a company would like to have a complete understanding of their customers to develop a personalised product. Secondly, the operational processes are well defined and transparent. Thirdly, there is a clear integration between data and process as information is used to change the way companies work.
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