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Campaigning in the Twenty-First Century

£33.59
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  • Author: digital communication /how those changes have dramatically transformed campaigning / with greater involvement of activists and average voters alike. But they can also become more chaotic and difficult to control. <EM>Campaigning in the Twenty-First Century</EM> presents daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically
  • ISBN: 9781135968120
  • Print ISBN: 9780415800372
  • Publisher: Taylor and Francis
  • Publication Year: 2011
  • Pages: 150
  • Ebook format: PDF
Description

So much has changed during the past decade in political campaigning that we can almost say ""it's a whole new ball game."" This book analyzes the way campaigns were traditionally run and the extraordinary changes that have occurred in the last decade. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning-micro-targetin

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